Alexi Elias is the founder and lead trainer of Home Service Success

He has devoted his entire career to helping trades business owners start, grow, and rapidly scale their businesses.


Most trades business owners severely lack practical, proven, real-world business education and skills — the exact tools needed to thrive in today’s competitive market.


The trades industry is filled with misinformation, outdated advice, noise, and myths that lead to unnecessary struggle, long hours, and constant frustration for hardworking owners.


Since 2006, Alexi has personally worked with and reverse-engineered over 1,000 trades businesses worldwide. Through this experience, he uncovered the exact systems, strategies, and secrets that the most successful and profitable trades business owners use to dominate their local markets and stand far above the competition.


He discovered something critical: the highest-earning, most fulfilled trades business owners focus almost exclusively on residential home services and recurring maintenance work. Meanwhile, everyone else is being taught to chase any client, take on random jobs, and say yes to everything — a flawed business model that keeps owners overworked, underpaid, and stuck.

That’s why Home Service Success was created.


It exists to deliver the missing piece: real-world, results-driven business training specifically designed for trades business owners — so owners can finally escape 12-hour days, stop missing family time, end the constant struggle, and build a profitable, predictable, and enjoyable business that works without them having to work themselves into the ground.

WE STAND BY OUR VALUES:

Result

oriented

Student

Obsession

Our student’s success

is our success

Simplicity is more.

Focus on the 20% that makes

80% of the impact

Reason from 1st

principles.

Question everything

and hold nothing sacred

in pursuit of truth

Move fast and take

massive action

Long term

thinking

Lean and Frugal

(Constraints breed

resourcefulness)

Excruciatingly high

standards

Think and act like

owners

Be ALL IN or Go

Home

Over 1000+ trades businesses Impacted.

Will you be next?

We deliberately chose to specialize in home service trades (electrical, plumbing, HVAC, roofing, and similar residential services) because this industry is uniquely positioned for predictable, sustainable growth—and most owners are being held back by outdated advice that doesn't fit the realities of the trade.


Home service businesses have recurring customer needs, high-ticket jobs, strong margins when run right, and massive untapped potential in local markets. Yet far too many talented tradespeople stay stuck working endless hours for inconsistent income because they're following generic business "gurus" who don't understand service calls, emergency work, or the residential model.


That's why we provide the targeted support, proven business tools, and clear direction that home service owners specifically need to hit their revenue goals—while becoming far more productive, efficient, and in control of their time.

We don't spread ourselves thin across every industry. We chose home services because we've seen over 1,000 owners transform their businesses here—and we know exactly what works.

If you're a committed home service business owner ready for real growth, book your free consultation to see if we're the right fit.

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